Product Sourcing Company Website & Blog

A company that finds factories and manages production for brands. A complicated service that first-time founders had to understand in one visit.

Industry
B2B services, US
Kind of work
Website copy & blog
In one line
A website a first-time founder can follow, and a blog that answers what they search before they ask for a quote.
Organic clicks a month
184→660
Blog posts published
0→38
Sourcing requests a month
9→27

Organic search

Clicks and impressions, month by month

Clicks3.6×
Sep 25Aug 26
660 clicks in Aug 2026
Impressions3.8×
Sep 25Aug 26
113.5k impressions in Aug 2026
Average position14.6from 33.1, lower is better
Clicks across the period4,944Sep 2025 to Aug 2026

Sample figures for design review. Replace with the real Search Console export.

Clicks and impressions, month by month
MonthClicksImpressionsAverage position
Sep 20251842956533.1
Oct 20251983203832.7
Nov 20252103448831.5
Dec 20252624338929.7
Jan 20263345598127.5
Feb 20263706252925.1
Mar 20264267240722.6
Apr 20265248953720.2
May 20265599572518
Jun 20265719791916.2
Jul 202664611094115
Aug 202666011350614.6

The brief

Sourcing is full of words founders have never needed before: MOQs, landed cost, samples, duties. The site had to explain them without talking down.

Who was reading

  1. 01First-time founders with a product idea
  2. 02Growing brands unhappy with their factory
  3. 03Operators comparing sourcing partners

The strategy

Explain the process in the order a founder lives it, and write the blog around the questions they search at each step.

  1. 01Service pages in plain English
  2. 02A blog built on real search questions
  3. 03Case-study pages that show the process, not just the result

What I wrote

  1. 01Home and service pages
  2. 02The blog
  3. 03Resource pages and case studies

What they said

“She turned a complicated service into pages a first-time founder can follow. The blog went from an afterthought to where most of our leads start.”
Marketing leadProduct sourcing company
“She understood that a bachelorette group and a family of five are not the same customer. Every page reads like it was written for the person booking, and our weekends started filling up earlier.”
OwnerBoat rental company, Texas
Read the case study
“We hand her a client list and get on-brand content back on schedule, every month. Our clients think we have a much bigger writing team.”
DirectorWeb agency, US
“We went from one generic services page to a page for every neighbourhood we cover. Calls started coming from areas we had never heard from before.”
FounderPower washing company
Read the case study
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