Founder Thought Leadership Ghostwriting
A founder who had plenty to say and no time to write it. Every post had to sound exactly like them.
- Industry
- B2B founder, Under NDA
- Kind of work
- Ghostwriting
- In one line
- Weekly posts and articles in the founder’s own voice, under their own name.
- Followers
- 2.3k→9.1k
- Impressions per post
- 1.2k→5.8k
- Inbound messages a month
- 3→17
Sample figures for design review. Replace with the real Search Console export.
The brief
The founder’s best ideas came out in calls and voice notes, then disappeared. The job was to catch them and publish them in their voice, every week.
How it worked
- 01A short call every two weeks to collect stories and opinions
- 02Drafts written in the founder’s own phrasing
- 03One round of edits, then scheduled
What I wrote
- 01Weekly LinkedIn posts
- 02Long-form articles
- 03Newsletter pieces
What they said
“People tell me my posts sound exactly like me. For a ghostwriter that is the whole job, and she gets it right every week.”
Founder & CEOB2B services company“She understood that a bachelorette group and a family of five are not the same customer. Every page reads like it was written for the person booking, and our weekends started filling up earlier.”
OwnerBoat rental company, Texas“We hand her a client list and get on-brand content back on schedule, every month. Our clients think we have a much bigger writing team.”
DirectorWeb agency, US“We went from one generic services page to a page for every neighbourhood we cover. Calls started coming from areas we had never heard from before.”
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