Mineral Rights Buyer Content Strategy

A company that buys mineral rights from landowners: an unusual sale, easy to distrust, hard to explain in one page.

Industry
Energy, US
Kind of work
Content strategy
In one line
A calm, plain-English explanation of the sale, from first question to signed offer.
Organic clicks a month
143→392
Average time on page
0:48→2:31
Offer requests a month
4→13

Organic search

Clicks and impressions, month by month

Clicks2.7×
Sep 25Aug 26
392 clicks in Aug 2026
Impressions3×
Sep 25Aug 26
37.1k impressions in Aug 2026
Average position11.2from 27.8, lower is better
Clicks across the period3,136Sep 2025 to Aug 2026

Sample figures for design review. Replace with the real Search Console export.

Clicks and impressions, month by month
MonthClicksImpressionsAverage position
Sep 20251431223427.8
Oct 20251511302727.4
Nov 20251541347826.4
Dec 20251821623224.8
Jan 20262232016322.8
Feb 20262382185620.6
Mar 20262672474318.4
Apr 20263223009116.2
May 20263383178914.2
Jun 20263423225412.6
Jul 20263843636811.6
Aug 20263923714711.2

The brief

Most landowners who own mineral rights inherited them. They arrive unsure what they own, what it is worth, and whether an offer is fair.

Who was reading

  1. 01Heirs who just found out they own mineral rights
  2. 02Landowners with an offer from someone else
  3. 03Families deciding together, often across states

The strategy

Answer the fear before the offer: explain the process, the timeline and what the owner keeps, in words a first-time seller can follow.

  1. 01A step-by-step "how it works" page
  2. 02Plain-English service pages with no jargon left unexplained
  3. 03Area pages for the regions the company buys in

What I wrote

  1. 01How-it-works and service pages
  2. 02Area pages
  3. 03The no-obligation offer page

What they said

“Our business is hard to explain and easy to distrust. She made it clear and calm, and landowners now come to the first call already understanding the offer.”
PartnerMineral rights company
“She understood that a bachelorette group and a family of five are not the same customer. Every page reads like it was written for the person booking, and our weekends started filling up earlier.”
OwnerBoat rental company, Texas
Read the case study
“We hand her a client list and get on-brand content back on schedule, every month. Our clients think we have a much bigger writing team.”
DirectorWeb agency, US
“We went from one generic services page to a page for every neighbourhood we cover. Calls started coming from areas we had never heard from before.”
FounderPower washing company
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