Power Washing Company Local SEO

A local power-washing company that needed to be found by homeowners in every part of the city it serves, not only the one it is based in.

Industry
Home services, Austin, Texas
Kind of work
Local SEO
In one line
A page for every service and every area served, each ending in a quote request.
Organic clicks a month
92→341
Service-area pages
0→14
Quote requests a month
11→34

Organic search

Clicks and impressions, month by month

Clicks3.7×
Sep 25Aug 26
341 clicks in Aug 2026
Impressions3.6×
Sep 25Aug 26
26.8k impressions in Aug 2026
Average position7.4from 31.2, lower is better
Clicks across the period2,533Sep 2025 to Aug 2026

Sample figures for design review. Replace with the real Search Console export.

Clicks and impressions, month by month
MonthClicksImpressionsAverage position
Sep 202592754431.2
Oct 202599812530.6
Nov 2025106862829.1
Dec 20251331069726.9
Jan 20261701363224
Feb 20261891508220.9
Mar 20262181734217.7
Apr 20262702133514.6
May 20262882272611.7
Jun 2026294231909.5
Jul 2026333262358
Aug 2026341268297.4

The brief

Homeowners search with a neighbourhood in the query. A single services page cannot rank for twenty neighbourhoods, and it cannot sound like it knows any of them.

Who was reading

  1. 01Homeowners getting a house ready to sell
  2. 02Landlords between tenants
  3. 03Anyone looking at a green driveway in spring

The strategy

Split the site by service and by area, and write each page for the person standing in that driveway.

  1. 01A page for each service: house, driveway, roof and deck cleaning
  2. 02A page for each area served, never a copy of the last one
  3. 03Trust up front: eco-friendly methods, clear pricing, fast replies

What I wrote

  1. 01Service pages
  2. 02Service-area pages
  3. 03The home page
  4. 04Blog posts on seasonal cleaning

What they said

“We went from one generic services page to a page for every neighbourhood we cover. Calls started coming from areas we had never heard from before.”
FounderPower washing company
“She understood that a bachelorette group and a family of five are not the same customer. Every page reads like it was written for the person booking, and our weekends started filling up earlier.”
OwnerBoat rental company, Texas
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“We hand her a client list and get on-brand content back on schedule, every month. Our clients think we have a much bigger writing team.”
DirectorWeb agency, US
“People tell me my posts sound exactly like me. For a ghostwriter that is the whole job, and she gets it right every week.”
Founder & CEOB2B services company
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